Japan's government wants young people to drink more alcohol in an effort to reverse declining sales. But the response from the Japanese public has been less than enthusiastic.
. It hopes the project will encourage young people to come up with"business plans" that would help promote alcoholic beverages"among the younger generation."
Some Twitter users have criticized the Japanese government for encouraging alcohol consumption — typically a social activity — when Japan's infection rates jumped this summer from 16,544 new Covid cases in mid-June to 231,361 cases on Aug. 16. Contestants have until the end of September to put forward their ideas. The successful plans will then be developed with help from experts before the final proposals are presented in November.
It accounts for 1 in 17 deaths and is a factor in a significant proportion of disabilities, especially in men.found that Japan ranked 38th out of 49 countries surveyed, consuming just 6.7 liters per capita of alcohol in 2020.
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