The line is 100% sustainable, cruelty-free, and vegan.
, founded by Elizabeth Thomas James and Jessica Taylor Mead, has set out to rectify. Their Fall 2019 collection, dubbed Louis in London, imagines King Louis XIV as a time traveler transported to the Carnaby Street of the 1960s at the height of mod fashion or the punk scene on the Kings Road in the ’70s.
The color palette, meanwhile, was informed by a Mario Sorrenti photograph of Kate Moss as Eve in the Garden of Eden. “The Red Delicious apple set against a yellow python is a nod to the origins of femininity, women’s power, and bold, daring choices,” Mead explains. “We approach our design process as storytellers and get inspiration from strong women: musicians, style icons, trailblazers.
“We are trying to push the boundaries and redefine the status quo that luxury means leather,” says James, who is vegan. “In fact, leather is the most polluting material used in the fashion industry when you take into account water and air pollution, waste, greenhouse gas emissions, water usage, and land usage. Plastics, formaldehydes, lacquers, and butanes are also used in the tanning of leather, and these can leach into your skin.
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