FLWRDWN's capsule of puffers is filled with natural wildflowers, a rare sustainable solution that’s neither cruel to animals nor to the planet in addition to being warm, fluffy, and hypoallergenic.
over the past year. Until now, it wasn’t entirely clear who was working at Pangaia , but FLWRDWN is bringing the company further into the spotlight.
Parkes describes Pangaia’s overall philosophy as “high-tech naturalism,” and believes the future of a sustainable fashion industry lies in finding uses for what already exists, from flower petals to agricultural waste. “The parts of a plant that get thrown away, like a banana tree husk or pineapple leaves, are cellulosic, meaning you can make fibers with them,” she says. “The future will be about using those as alternatives to cotton.
Many of those technologies take time—the flower down was in development for 10 years—and are usually expensive at first. The short FLWRDWN puffer is $550, while the longer version is $750 . “When you scale, things get cheaper,” says Parkes. “It’s the same way science and drugs and technology work—drugs get cheaper the longer they’re out. Right now, sustainable fashion is expensive because the industry hasn’t hit the crucial point for everything to drop in price yet, but we’ll get there.
In the immediate future, look out for a major creative collaboration from FLWRDWN in early 2020; in the meantime, shop the first capsule
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