A new way of ranking brands suggests that YouTube and Amazon are winning against streaming giant Netflix, while a host of smaller players are catching it from behind.
HBO Max and Disney+ are at the bottom in terms of daily usage, with only 26% of people opening the Disney+ app every single day, and 37% opening HBO Max daily.“YouTube’s strength isn’t only in its number one ranking for Brand Power, but in the power of free content,” the report says. “The power of free does matter elsewhere as well. Pluto TV has the highest brand velocity of any of our apps thanks to offering free live TV.
Now is a critical time, however, for establishing presence and dominance in streaming, Apptopia analyst Tara Kirkpatrick said. People aren’t going to buy 10 services, and it’s unlikely they’ll even continue to have four to six for long. “We're getting to a point of where there are so many individual streamers,” Kirkpatrick said. “But it looks like it makes sense to consolidate now because that's easier on the consumer.”In fast food, or quick-service restaurants, Domino’s Pizza, McDonalds, and Starbucks lead in brand power. Taco Bell, Domino’s, and Dunkin’ Doughnuts are growing the fastest quarter over quarter, however.
In terms of fast-growers, however, Klarna, eBay, and SHEIN were the top three, with Amazon planted way back in ninth. In fairness, however, it’s hard to grow when you’re essentially ubiquitous already.“SHEIN out-installed every other app in Q2 and posted a number two rank, just behind Amazon in Q1,” the report says. “SHEIN also topped every brand in average time spent per user in both Q1 and Q2 of this year. It combined low-cost, yet still trendy, clothes with hip, fun marketing promotions.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Amazon Prime ready to kick off 'Thursday Night Football'Not many people get to be a pioneer at 77 years old, especially in sports broadcasting. That will be the case, though, when Al Michaels calls Thursday night’s game between the Los Angeles Chargers and Kansas City Chiefs on Prime Video.
Leer más »
Former Amazon employees who now work at Google share horror storiesA bunch of Googlers who used to work at Amazon are internally sharing horror stories about their former employer's 'frupid' and aggressive culture
Leer más »
Forest Islands in The Amazon Host Unique Ecosystems, But They're DoomedBuilt in the 1980s, the Balbina Dam is one of dozens of large dams across rivers in the Amazon Basin.
Leer más »
Jennifer Garner’s Alo Yoga Leggings Are More Than 50% Off on Amazon Right NowSo many styles from the brand are secretly on sale.
Leer más »
Amazon charges ahead with acquisitions, daring FTC to actRegulators' must decide whether to challenge Amazon's deals for OneMedical and iRobot.
Leer más »