YouTube Beauty Guru jamescharles on His 'Instant Influencer' Reality Show and Coping During COVID-19
The show was shot in January — which means the “Instant Influencer” victor has already been anointed. “The winner we selected is incredibly talented,” Charles said, without spilling any more details. He added, “Part of being an influencer is keeping your mouth shut about an exciting announcement.”, the following episodes will be released weekly. Charles hosts and directed the series, and served as executive producer alongside his manager, Jake Walsh.
“It was exhausting… it was definitely a learning experience,” he said. “That said, it was by far the most fun I’ve ever had.” As a TV-style reality show, it naturally include “a little bit of drama,” Charles said, but overall he said his focus was to help the individual influencers hone their craft. During the COVID-19 quarantine, Charles has been able to work from his home studio — and in fact, he’s actually increased content production to two videos each week , a pace he hopes to continue over the next several months. Recent videos have featured makeovers of TikTok stars Charli D’Amelio and Addison Rae.
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