YouTube CEO Susan Wojcicki called it “a big deal” that the digital video giant shifted this year from the NewFronts to the broadcast upfront week, kicking off a presentation to advertis…
called it “a big deal” that the digital video giant shifted this year from the NewFronts to the broadcast upfront week, kicking off a presentation to advertisers featuring Lizzo, MrBeast and other crowd-pleasers.
After taking up residence at Radio City Music Hall for multiple NewFronts before Covid forced proceedings online, the Google-owned video outlet moved to Broadway’s Imperial Theatre, where Temptations musicalbandleader Jon Batiste and Scary Pockets leading an exuberant musical spectacle through the aisles and onto the stage. The musical theme was threaded through the presentation, including appearances by Lizzo and Nija.
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