The online video giant is pivoting away from the subscription streaming marketplace.
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“A lightbulb went on, and I was really attracted to the idea that you could reach a large audience and tell whatever story you wanted to,” Daniels said. “I just always loved the creativity that went into creating content.” Her original task was to encourage people to pay for a subscription service called YouTube Red. The service, which has since been rebranded YouTube Premium, charges about $12 a month for ad-free video and music streaming. YouTube also offers a roughly $50 monthly subscription called YouTube TV, with live programming from more than 70 networks, and YouTube Originals .
While “Cobra Kai” drew interest from other platforms, Daniels championed the show even before seeing a script, said actor Ralph Macchio, who portrays “Karate Kid” Daniel LaRusso. Daniels said her team is spending less on original productions this year than previously, but she declined to disclose budget figures.
At Google, many more people are involved, and original productions is just one of aspect of YouTube, she said.In Silicon Valley, most decisions at tech companies are driven by data, and Google is known for its love for slideshow presentations, which Daniels believes aren’t always necessary.
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