YouTube is developing a short-form video feature called Shorts that will go head to head with TikTok, according to NBC News.
have been watching TikTok's rise closely, but YouTube is the first service to make a direct challenge to it., which will air later this month, YouTube CEO Susan Wojcicki conceded that the company was looking at moving into shorter-form video features.
"Really, really short-form video, like 15 seconds... that is a place that is certainly interesting to look at, and for us to think about," Wojcicki said. "We actually have introduced stories on YouTube and we've actually seen our creators really engage with the stories," she added. "That would be an example of really short-form content. So we will definitely continue to innovate in all the different format sizes, including really short-form video."
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