Like Nastya, the 7-year-old YouTube megastar, has inked a deal with internet video distribution company Jellysmack to expand her reach on Facebook. Jellysmack will optimize and syndicate Like Nasty…
Nastya Radzinskaya, better known online as Like Nastya, currently holds the top spot as the biggest individual kid creator on YouTube — recently topping 250 million total subscribers across 15 different channels under the Like Nastya umbrella brand. Nastya and her family launched her first YouTube channel in 2016, which today has more than 82 million subscribers and generates more than 2 billion monthly views.
“Nastya’s leading the kids content category on YouTube, but we see so much potential for her on other platforms,” Eyal Baumel, Nastya’s manager and CEO of global multichannel network Yoola, said in a statement. “This partnership with Jellysmack will allow Nastya to focus on what she does best — creating fun, family-friendly content — while simultaneously reaching a brand-new audience on Facebook and growing her global kids community.
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