YouTube, which has been under pressure for facilitating inappropriate content viewed by children, is in discussions with federal regulators to end its advertising targeting on videos that appeal to…
Several years ago, Google-owned YouTube launched a new arena that would ostensibly house all of itsaimed at viewers younger than 13: YouTube Kids. Despite the existence of YouTube Kids, though, certain kinds of videos with appeal to younger viewers rack up millions of views in the broader YouTube arena.
After age-inappropriate ads and comments began popping up on the site’s young-skewing videos, activists and consumer groups began pressuring YouTube to take action. Thebegan investigating whether YouTube had violated the Children’s Online Privacy Act. It has reached a settlement with the company but not divulged the terms of the settlement, though it wasn’t apparent whether the discussions about ending targeting were part of that settlement.
In reporting second-quarter financial results last month, Google parent Alphabet delivered Wall Street a huge upside surprise in terms of total revenue, which came in just shy of $39 billlion. Executives cited YouTube as a key ad driver, saying it was the second-biggest contributor during the quarter despite more aggressive take-downs of inappropriate content.
YouTube declined to comment on the Bloomberg story and an FTC rep did not immediately respond to an email from Deadline.
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