YouTube Shorts, a bid to tap into the surging popularity of short-form, shareable clips — a format that has fueled TikTok’s massive growth — is going global. The Google video plat…
. Starting this week, it’s rolling out YouTube Shorts to more than 100 countries around the world where YouTube is available.
YouTube Shorts generated 6.5 billion daily views in March 2021 alone, according to Google. The global expansion promises to kick that number higher, even as YouTube still hasn’t thrown the switch on inserting ads or introducing other monetization options for YouTube Shorts. “We are deeply committed to supporting the next generation of mobile creators with Shorts, and are actively working on what monetization options will look like in the future,” YouTube said in announcing the global rollout of Shorts.
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