YouTube is waging its own campaign in the presidential race, seeking to win more political ad dollars and letting buyers book slots months in advance
By Emily Glazer and Patience Haggin Oct. 8, 2019 5:30 am ET Around 3 a.m. on a recent Tuesday, campaign staffers for several Democratic presidential candidates powered up their computers in an effort to beat out rivals and book crucial ad space for the weeks before the Iowa caucuses and the New Hampshire primary.
Already a big destination for digital ads, YouTube—a unit of Alphabet Inc. GOOG -0.11% ’s Google—is stepping up its efforts to snag more political-ad dollars away from local television and Facebook Inc. The YouTube initiatives aim to take advantage of the growing sums being spent on advertising by a historically large field of presidential candidates.
A Google spokeswoman said the company is currently testing the tool with political advertisers as well as hundreds of others, including media and consumer-goods companies. Political ads are subject to additional scrutiny, from verifying the buyer’s identity to embedding a disclosure in the spot stating who paid for the ad, the spokeswoman said.
At the same time, YouTube’s history of controversies in which advertisements run alongside violent or otherwise objectionable content has been a concern for political-ad buyers. Google has been eager to show political advertisers it can target audiences more effectively on YouTube than TV can. During the 2018 election season, it hired Democrat and Republican digital consultants and pollsters to analyze YouTube’s targeting of specific demographic segments or affinity groups, a person familiar with the efforts said.
The 2020 election season officially kicks off in February, with contests in Iowa, New Hampshire, Nevada and South Carolina. No presidential candidate since Bill Clinton in 1992 has managed to clinch the nomination without having won at least one of the first four states that election cycle.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Mitch McConnell fundraises off Trump impeachment inquiry in campaign ad: 'I need your help''Nancy Pelosi's in the clutches of a left wing mob,' McConnell says in the video asking for campaign donations.
Leer más »
Dollar steadies as markets hit holding pattern, eying U.S-China trade talksThe dollar found support on Tuesday while investors waited for an outcome from S...
Leer más »
Billions Lost: Here’s How Much E-Trade, Schwab and TD Ameritrade Are Losing From Slashing Trading FeesBrokerages will cumulatively lose billions of dollars in revenue.
Leer más »
Billions Lost: Here’s How Much E-Trade, Schwab and TD Ameritrade Are Losing From Slashing Trading FeesBrokerages will cumulatively lose billions of dollars in revenue from slashing trading fees by skleb1234
Leer más »
Bernie Sanders announces plan to get corporate money out of politicsAs Democratic presidential candidate Sen. Bernie Sanders recovers from a heart attack at home in Burlington, Vermont, his campaign continues by releasing a new plan targeting campaign finance policy.
Leer más »