The new Creator Music hub is a “digital storefront” that streamlines the licensing process — and allows music rights holders to access a new source of revenue.
YouTube announced Creator Music on Tuesday , a new digital storefront that allows creators to easily license popular music for use in their videos, generating revenue for them as well as music rights holders. , vp of music licensing at YouTube. “It’s complex, it takes time, and it takes them away from the creativity that they put into their craft.” The Creator Music program, he says, “offers an easy way for them to do that while still enjoying monetization opportunities.
YouTube already has deals in place with more than 50 labels, publishers, and distributors, including Believe, Downtown and Empire, to make “several hundred thousand tracks” available to license through Creator Music at the click of a button, according to Muller. The early participants are from the independent label community, though Muller says “we’re talking to everyone, including the majors.
YouTube has been running a Creator Music pilot program “for the past few months” and plans to expand it first in the U.S. before rolling it out internationally in 2023.