It’s a short time until creators can start getting a cut.
that the company had set up, but that model wasn’t all that much better that TikTok’s monetization scheme. What TikTok doesn’t do, though, is directly share ad revenue with creators — something that YouTube has been doing for years for traditional videos and that it’s now bringing to Shorts.
Creators won’t necessarily have to opt in to shorts monetization if they don’t want to. YouTube says it’s introducing a modular system for the partner program’s terms — everyone in the program will have to sign a base agreement that dictates things like what you can post on the site and how payment works.
Then there are additional agreements for “Watch Page” and Shorts monetization, which you can agree to separately. The Shorts agreement, which will be available on February 1st, is basically what it says on the tin, giving you a cut of the revenue from “ads viewed between videos in the Shorts Feed.” The Watch Page agreement essentially covers the other stuff; livestreams and traditional “long-form” videos on YouTube, YouTube Music, or YouTube Kids.
YouTube says this modular approach will let it “add new monetization opportunities in the future without having to update or amend the entire monetization agreement.” The company also says that you can opt out of certain monetization modules after you sign up for them, though I’m struggling to come up with reasons why anyone would — it feels like doing so would just arbitrarily limit your monetization options.
The announcement comes as YouTube is revising the requirements to join the YouTube Partner Program. One of the requirements used to be that you had to get 4,000 public watch hours on your content within the past 12 months. Starting in October 2022, Shorts counted toward that number. As of January 2023, though, that’s no longer the case, according to the YouTube Partner Program overview & eligibility support page.
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