YouTube is formalizing a new way to pay creators of short videos, a format that’s turned TikTok into a mobile juggernaut.
YouTube said on Tuesday that it has a new revenue-sharing model for creators of popular short-form videos.YouTube's growth rate in the second quarter was the slowest since Alphabet started breaking out the unit's revenue in 2019.-owned company says it will start handing over a bigger slice of advertising revenue to popular creators.Made on YouTube
,” that starting next year, the company will pay a portion of revenue from Shorts, distributed based on the videos that get the most views. “This is the first time real revenue sharing is being offered for short-term video at scale," Mohan said.
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