Yum Brand YUMs reported another strong quarter Thursday, with sales at all four of its brands surpassing pre-pandemic 2019 levels
“We developed a roadmap to win in digital and now we’re implementing that and it’s actually been accelerated by COVID,” Gibbs said. “It’s all the things we were expecting to happen to the business are happening. It’s really hard to single out which part of the business is going to benefit most from digital because all of our brands are rapidly becoming digital brands.”
In fact, Yum is leveraging its digital momentum to increase its net new unit growth guidance across all four brands from 4% to 4-to-5%. This is perhaps why Gibbs said “digital is one of those things that has no downside.” “The customers – you have a better experience when it’s a digital experience. The average check is higher. There’s labor savings from processing orders on digital,” Gibbs said. “So, the link to development is pretty clear. It’s going to give you better unit economics when you have higher check and less labor associated with the check and stickier customers.
I have covered the restaurant industry since 2010 when I was named editor of QSRweb. I later added fast casual and pizza beats to my portfolio as editorial director ofI have covered the restaurant industry since 2010 when I was named editor of QSRweb. I later added fast casual and pizza beats to my portfolio as editorial director of foodservice media.
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