The company also promoted Artie Starrs from president to CEO of its Pizza Hut division.
"We believe this global brand division leadership structure at Taco Bell and Pizza Hut will enable the U.S. and international teams to further implement innovative best practices worldwide, strengthen digital and technology capabilities and accelerate growth for franchisees and shareholders," said Yum Brands CEO Greg Creed.
"We're investing in world-class executives like Mark and fortunate to promote incredible talent throughout our company like Artie," Creed said in a statement announcing the appointments. "Mark is an accomplished retail innovator, and Artie is an excellent growth strategist – both are strong culture leaders who will continue to elevate Taco Bell and Pizza Hut into relevant, easy and distinctive global brands.
King and Starrs will report to the company's operations and finance chief David Gibbs. Their appointments are effective August 5. In May, Yum disappointed investors when it posted weaker-than-expected same-store sales growth for Taco Bell and Pizza Hut.
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