New York City luxury jeweler and artist Greg Yuna collaborated with 5 gum and Yungblud to create the 'Masterpieces' campaign.
A necklace from the "Masterpieces" collection, a partnership between artist Yungblud, jeweler Greg Yuna and 5 Gum. Fifteen necklaces, which include chewed gum from Yungblud, are being auctioned off. Photo courtesy of 5 Gum.
Before English pop-punk artist Yungblud arrived at ACL Music Festival, he had chewed 15 pieces of gum before every show of his U.S. tour.Those chewed pieces of bright blue 5 Gum were carefully collected and made into luxury jewelry —New York City luxury jeweler and artist Greg Yuna collaborated with 5 gum and Yungblud to create the "Masterpieces" campaign.as the centerpiece, encased in leucite.
White diamonds and a charm engraved with the 5 Gum logo, Yungblud's initials and Yuna's signature stamp surrounds the gum pendant, which hangs on a 14K white gold chain.Yungblud, Yuna and 5 Gum officials announced the partnership at a launch party at Austin's SoHo House on Sunday, launching the bidding that morning on
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