Country streaming star Zach Bryan hates Ticketmaster — like really. But what can he do to control prices to his shows?
“I have met kids at my shows who have paid upwards of four-hundred bucks to be there and I’m done with it,” Bryan tweeted on Dec. 24. “I’ve decided to play a limited number of headline shows next year to which I’ve done all I can to make prices as cheap as possible and to prove to people tickets don’t have to cost $450 to see a good and honest show.
Bryan’s options for how to approach ticket sales without Ticketmaster are pretty limited, but there are a couple of moves he could make, according to a Nashville booking agent who works in the country and Americana sphere. “He could mount his own shows in public or non-Live Nation owned spaces, but that is an incredibly time-consuming logistical challenge, from liquor permits to government ordinances and independent security, ticketing, food and beverage vendors,” the agent says. “The less autonomous but easier maneuver is avoiding the Live Nation/TM complex wherever possible and using SeeTickets, AXS, or other less gouge-y ticket retailers. That is much less difficult, but in some markets, [it] is impossible.
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