The compact electric SUV will be under $30k.
Zeekr, the Chinese electric vehicle manufacturer owned by Geely, has launched a new all-electric sport utility vehicle called the Zeekr X,The vehicle is aimed at the premium car market in China, which German manufacturers have previously dominated.
The car is expected to have a single-engine version and an all-wheel drive version, which increases the output to 315 kW, provides a total of 543 Nm of torque, and can accelerate the vehicle from 0-60 mph in 3.7 seconds. Zeekr CEO Andy An has said that the market only has luxury brands but no real luxury products. The Zeekr X offers facial recognition unlocking, a movable screen in the middle, electrically folding rear seats, and an integrated refrigerator.Spiros Fotinos, a former Lexus manager, has been hired to head up Zeekr's European operations since September 2022. The company plans to launch its EVs in Europe later this year but has yet to announce prices.
Zeekr's expansion in China's electric vehicle market aims to take on competitors, including Tesla, and is part of China's plans to become. With Zeekr's new SUV and expansion plans to Europe, the company has positioned itself as a serious competitor to other high-end EV manufacturers in the market. With a lower price point than some of its competitors, Zeekr has the potential to compete with and possibly surpass its rivals in China and beyond.
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