Zombieland: Double Tap Proves the Zombie Craze Will Never Die

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Zombieland: Double Tap Proves the Zombie Craze Will Never Die
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The cult of the undead has yet to loosen its grip on Hollywood

whose electoral win in 2016 supposedly resulted from red-state disenfranchisement. As author“Every day is a new and terrible terror coming at you from the news, and it’s just nonstop. I think people are feeling overwhelmed. And that’s a great metaphor for a zombie invasion. Like, that is the iconic scene for a zombie invasion, a horde coming to overwhelm a town or a mall or a handful of survivors.

Unlike, say, vampires—whose stories tend to center on their interactions with humans—the zombie narrative is one of domination, of societal collapse, and of the near-eradication of the human race. Max Brooks alluded to this dynamic during a 2014 interview with thewhen he said, “We’re living in very uncertain times. People have a lot of anxiety about the future. They’re constantly being battered with these very scary, very global catastrophes.

Because they are a potent symbol that has lasted for generations, zombies are also something else very valuable in Hollywood: IP. Like vampires before them, zombies are being treated as a franchise of their own, an appealing—and free!—concept for an industry constantly searching for fresh spins on familiar ideas. Given that

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