150 Brands Have Joined Emmanuel Macron’s “Fashion Pact” to Make the Fashion Industry More Sustainable

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150 Brands Have Joined Emmanuel Macron’s “Fashion Pact” to Make the Fashion Industry More Sustainable
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A first-of-its-kind initiative that's uniting the biggest names in fashion.

In July, Amber Valletta partnered with Stella McCartney and Extinction Rebellion to broadcast an urgent message about climate change.A cursory Google search for this weekend’s G7 summit pulls up headlines largely dominated by President Trump’s behavior: At Saturday’s dinner, he insisted the group reinstate Russia, which was removed from the then-G8 in 2014; he made several conflicting statements about the China tariffs; and on and on.

The Pact is noteworthy for many reasons. For starters, it’s a first-of-its-kind initiative that’s uniting the biggest names in fashion, many of whom are known competitors. Back in Copenhagen, Pinault: “Despite what we’re doing [to reduce our impact alone], things are not moving. We really need to define targets together. The first stage is to choose three or four objectives that are top priority for the industry and commit to working towards them together to find solutions.

What exactly are these designers signing up for? As Pinault suggested, the Pact revolves around science-based targets in three areas: global warming , restoring biodiversity , and preserving the oceans . For most of the signees, achieving the Pact’s goals will require major changes and significant investments.

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