23andMe is moving into Apple's territory with a pilot to pull in medical data, not just DNA info.
Key Points
DNA-testing start-up 23andMe is experimenting with a new way to collect a lot more health data from millions of its users than just their DNA. One missing component from Apple's program, however, is genetics data, which might present an opportunity for 23andMe to reach people who care about getting a deeper analysis of how their genetic information might impact their risk of disease.
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