French producers are making zero-proof wines now, and a new store in the capital wants to get in on the action. But market analysts say the drink has been slower to catch on in France than in the U.S.
Matthew Avignone for NPRAugustin Laborde, owner of Le Paon Qui Boit, at his shop in Paris on Aug. 26.PARIS — Augustin Laborde quit drinking during the early stages of the pandemic two years ago. But
Turns out, there was a whole range of alcohol-free beverages on the market; they just weren't on menus.In April, Laborde opened Le Paon Qui Boit, meaning The Drinking Peacock — which promotes itself as Paris' first non-alcoholic wine and liquor store. The shop boasts more than 300 bottles of low and zero-proof beers, wines, gins and whiskeys.Matthew Avignone for NPRA customer grabs a non-alcoholic drink at Le Paon Qui Boit in Paris on Aug. 26.
"This is definitely not a fad," says Dan Mettyear, who works with the consultancy group IWSR Drinks Market Analysis. According to Mettyear, non-alcoholic wine consumption across the global market has grown by 24% in the last year alone.There are even vineyards dedicated entirely to producing non-alcoholic wine.
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