It's a bear. In a cage.
In case you haven't heard, Ari Aster's Midsommar has just as many funny moments as deeply unsettling ones. One of those latter moments comes when two newcomers to the Hårga—the Swedish commune where most of the film is set—walk past a big ol' bear in a cage.
The commercial plays the song, as two children play and stare at the toy in amazement and clips from the film flash intermittently. Spoiler alert: The film culminates with the bear being killed and all of its insides removed so that it's essentially a bear suit. Someone wears said suit as he's burned alive. So, yes, to see the figurine of the bear with a flower collar is unsettling.
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