After coming under fire a few months ago, Kim Kardashian West came back to the shapewear game Monday with a new name and tweaked marketing strategy depicting her garments on bodies of all shapes, sizes and colors.
.) Even the mayor of Kyoto, Japan, chimed in. She was also dragged for not using any plus-size models in marketing materials for the brand.about a week later, saying she had announced Kimono “with the best intentions in mind.” Among the first suggestions from her followers for a new name? KimBody and — surprise! — sKim Wear.had really innocent intentions
,” Kardashian told the Wall Street Journal shortly after the controversy bubbled up. She explained that she had misunderstood the cultural significance of kimono. A little more than a month later she delivered a progress report, explaining how she was working on how to change to a new name without wasting the nearly 2 million garments already imprinted with the old one. “I do not want to be wasteful,” she said.Skims Shapewear comes out Sept. 10 and now features items in sizes ranging from XXS to 5XL, one size larger than the original plan.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
In wake of Kimono uproar, Kim Kardashian names shapewear company SkimsReality TV star Kim Kardashian on Monday said she would name her new apparel brand Skims, and said it is set to launch on Sept. 10.
Leer más »
![Kim Kardashian Announces She Will Change the Name of Kimono, Her Upcoming Shapewear Line [UPDATED]](https://i.headtopics.com/images/2019/8/26/fashionista-com/kim-kardashian-announces-she-will-change-the-name-of-kimono-her-upcoming-shapewear-line-updated-1166037268240457728.webp?w=640)
Kim Kardashian Announces She Will Change the Name of Kimono, Her Upcoming Shapewear Line [UPDATED]The brand, set to debut later this month, was slammed for appropriating traditional Japanese culture.
Leer más »
Kim Kardashian West Renames Her Shapewear Label After Kimono ControversyThe mogul quickly repositioned her brand after its original moniker caused a stir.
Leer más »
Kim Kardashian and Khlo\u00e9 Kardashian Had a Full Charlie's Angels Moment on the BeachKim Kardashian and Khloe Kardashian recreated Charlie's Angels during vacation—check out the pics here.
Leer más »
Kim Kardashian shares rare makeup-free selfie as she cuddles baby PsalmThe glam reality star treated her 146million followers to the candid makeup-free snap on Instagram
Leer más »
Kim Kardashian Brought Prison Reform Campaign to Dayton, OHKanye West wasn't the only member of his family spreading goodwill in Dayton, Ohio this weekend.
Leer más »