“We have had over 40 new advertisers come into the hour since we launched the new program...across all major categories...[there's] new demand,” said Jeff Collins, exec. VP of ad sales at Fox News. After Tucker Carlson exits Fox News, advertisers return:
.” Several advertisers, spurred in part by advocacy groups’ scrutiny of the network, cut ties with the program and moved their ad dollars to other parts of the Fox News schedule. Many others followed suit.
The Madison Avenue moves didn’t escape notice. For years, Carlson’s “Tucker Carlson Tonight” has largely been supported by so-called “direct response” advertisers, which typically pay a lower price in exchange for allowing the network to place their commercials on an as-needed basis. The top advertisers in the show in the past few years, according to audience-measurement firm iSpot.
Viewership of the hour has slumped since Carlson’s departure. Thursday’s broadcast of “Fox News Tonight,” for example, drew an average of 1.55 million, according to data from Nielsen. The audience for the show was still greater than that for MSNBC, which captured more than 1.44 million, or CNN, which lured an average of 571,000.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
After Tucker Carlson Exits Fox News, Advertisers Start to Return to 8 p.m. SlotTucker Carlson is out at 8 p.m. on Fox News Channel, and the network hopes that a host of blue-chip advertisers that for years avoided his controversial hour will soon come back in. Since Carlson&…
Leer más »
NFL legend Brett Favre calls for Fox News boycott over Tucker CarlsonThe Hall of Famer suggested a boycott of Fox News until they 'come to their senses.'
Leer más »
Brett Favre calls for boycott of Fox News over Tucker Carlson ousterNFL legend Brett Favre advocated for a boycott of Fox News on Monday over the network’s parting with former star host Tucker Carlson.
Leer más »
Fox News ratings fall off a cliff after Tucker Carlson's departurePrimetime viewing figures show his program's slot has halved its audience in the two weeks since he was let go by the network.
Leer más »
Advertisers return to Fox News's 8 pm slot after Tucker Carlson exitAdvertisers are making a return to FoxNews Channel's 8 p.m. EST time slot in the wake of TuckerCarlson's exit from the network. For years, major blue-chip advertisers avoided Carlson's time slot.
Leer más »
Tucker Carlson Says He Will Bring “New Version” of His Fox News Show to Twitter'We'll be bringing some other things too which we will tell you about, but for now we are just grateful to be here,' Carlson added Tuesday.
Leer más »