Alaska Airlines Cuts Ties With Starbucks For Stumptown Coffee

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Alaska Airlines Cuts Ties With Starbucks For Stumptown Coffee
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A good cup of coffee can make or break your day, and some say high altitudes can make food and drinks taste worse, meaning a bitter coffee while squeezed in the middle seat on a flight is often unavoidable. But Alaska Airlines has set out to change that, even dropping their 10-year-long partnership with Starbucks to specifically design a coffee blend that is supposed to taste better when 30,000 feet up in the air.

I can’t wait for our guests and employees to enjoy a cup of Stumptown when they fly with us.” But how did they test whether the coffee tastes better on a flight? Alaska Airlines says that more than 200 pots of coffee were brewed throughout the process, with multiple in-flight tests and blind customer reviews to make sure it didn't fall victim to the altitude.

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