The largest residential brokerage company in the U.S. is partnering with the largest online retailer in a strategy to boost sales for both.
Realogy and Amazon will now offer TurnKey, a program that takes potential homebuyers through the Amazon portal and connects them to a Realogy agent.
The buyer gets not only a selection of Amazon Home Services, like painting or hanging a large TV, but they get access to smart home products, like a Ring doorbell, to be installed by Amazon professionals. Realogy, which owns such brands as Coldwell Banker, Century 21, Sotheby's International Realty, Corcoran, ERA and Better Homes and Gardens Real Estate, has been up against stiff competition from newcomers like Compass and, both of which rely heavily on high-tech, online platforms. Partnering with Amazon gives Realogy a platform unlike any other, not to mention access to more buyer data.
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