On Wednesday, the duo will unveil a fully shoppable Holiday Showhouse in Brooklyn Heights, complete with seasonal furniture and decor from Anthropologie and Terrain.
With the holiday season quickly approaching, themes such as “vintage Christmas decor ideas” and “winter bedroom aesthetic” are trending on theHoliday Showhouse will open its doors Wednesday at 154 Hicks Street. With notes of deep reds, greens and snowy accents, the two companies have created an immersive out-of-store experience for home decor enthusiasts and AnthroLiving home customers to explore, get inspired and even interface with stylists in person.
Barbra Sainsurin, Anthropologie’s executive director of brand and digital marketing, said the company is eager to gauge how this pilot will perform among its core customers. “As we inch closer to the holidays, we wanted to create an avenue for our AnthroLiving customers to explore and get inspired like never before. A partnership with Pinterest allowed us to take this activation one step further, as we tapped into their trend analytics and creator partnerships to showcase data-backed design ideas to essentially guide our audience with their purchase decisions this holiday season,” Sainsurin said.
Sara Pollack, Pinterest’s global head of consumer marketing added that this collaboration provided the perfect opportunity for the company to cross over from social to brick and mortar and bring Pinteret’s “unique value and inspiration to life in a fun and fully shoppable format. “The Showhouse presents an in person experience for our users to shop the holiday items they’re already searching for on the platform and bring the inspiration directly to them,” Pollack added.EXCLUSIVE: Miss USA 2023's Top 20 Swimsuits Are 'Not the Typical…. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google.
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