Avast, the multibillion-dollar Czech security company, doesn't just make money from protecting its 400 million users' information. It also profits in part because of sales of users' web browsing habits and has been doing so since at least 2013
... [+]Simon Dawson © 2019 Bloomberg Finance LP, doesn’t just make money from protecting its 400 million users’ information. It also profits in part because of sales of users’ Web browsing habits and has been doing so since at least 2013.
Here’s how it works, according to Vlcek: Avast users have their Web activity harvested by the company’s browser extensions. But before it lands on Avast servers, the data is stripped of anything that might expose an individual’s identity, such as a name in the URL, as when a Facebook user is logged in. All that data is analysed by Jumpshot, a company that’s 65%-owned by Avast, before being sold on as “insights” to customers. Those customers might be investors or brand managers.
“Typical customers would be, for example, investors, who would be interested in how online companies are doing in terms of their new campaigns,” the new Avast chief explains. Say Amazon launches a new product—Jumpshot could determine how much interest it’s getting online.is a little more detailed, promising “incredibly detailed clickstream data from 100 million global online shoppers and 20 million global app users.
“So we absolutely do not allow any advertisers or any third party ... to get any access through Avast or any data that would allow the third party to target that specific individual,” he adds. As for how much money this actually makes for Avast, it’s around 5% of overall revenue, says Vlcek. Given the first half of 2019 revenue stood at just under $430 million, that’s still more than $20 million.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Ariana Grande DMd Her TikTok Lookalike“She wanted to let me know that I am beautiful in my own way.”
Leer más »
14 Holiday Palettes We'd Like to Find in Our StockingsOne swipe of this creamy, pillow-soft formula and you'll be sold.
Leer más »
An $85 million mansion in one of America's most expensive ZIP codes is poised to shatter the area's real-estate record — take a look insideThe listing price is more than double the area's current real-estate record holder, which was listed for $42 million and sold for $38 million.
Leer más »
Hot Property: Jimmy Rollins gives up a base to Bruno Mars' producerFormer baseball player Jimmy Rollins has sold his home in Encino to Grammy-winning songwriter-producer Philip Lawrence for $10.55 million.
Leer más »
8 signs you're super stressed out, whether you realize it or notYour body could be trying to clue you in that you might be more stressed than you realize. stress
Leer más »
China’s Influencers—Moms, Farmers and Even Dogs—Hawk Their Wares on Live StreamsChina’s influencer economy has gone live, with an estimated 21 million influencers livestreaming product demos to sell billions of dollars of consumer goods.
Leer más »