Wrangler vs. Levi's, GMC vs. Volkswagen, Chick-fil-A vs. Starbucks: The red/blue divisions that define national politics have moved into retail
Levi Strauss and Wrangler both got their start as the go-to jeans for cowboys, railroad workers and others who pioneered the American West. Today, they are on opposite sides of a political divide that is affecting not only how people vote but what they buy.
Consumer research data show Democrats have become more likely to wear Levi’s than their Republican counterparts. The opposite is true with Wrangler, which is now far more popular with Republicans.
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