AT&T Inc executives on Tuesday said the company's HBO Max streaming video s...
WarnerMedia Chief Executive John Stankey, who was recently elevated to the role of chief operating officer of all of AT&T in a sign of just how critical the performance of HBO Max is to the company took the stage to discuss how the company’s portfolio of businesses in programming, communications, distribution and marketing contributed to the making of HBO Max.
Executives said investors and analysts gathering at Stage 21 on the Warner Brothers Studio lot in Burbank, California, on Tuesday should expect to hear about the breadth of new original programming and the depth of WarnerMedia’s extensive library of films and TV series — likely with appearances from well-known entertainers and producers.
Although the Warner Brothers library includes popular content like “The Shining” and “Scooby-Doo” — and the HBO brand is known for edgy, high-quality programming — it does not have the same brand awareness as Pixar, Marvel or Disney properties that will be included in the Disney+ streaming service that is launching on Nov. 12.
WarnerMedia is hoping that with HBO Max, it can continue serving HBO’s core over-40 audience, and expand to include younger viewers who may prefer to stream content and do not want to pay for cable.
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