More than half of parents are putting off their back-to-school shopping until they see Amazon's Prime Day deals.
Forget pencils and notebooks. Deloitte data shows there will be a 29% increase in spending on electronics and gadgets this back-to-school season, reaching $800 million.
Clothing and accessories will account for 54% of spending, followed by school supplies at 22%, gadgets at 13%, and computers and hardware at 11%.Read: Taylor Swift, Will Smith among the celebs joining Amazon for a Prime Day push into new categories The Deloitte data also found that price is the most important factor for shoppers, with discounts and competitive prices the top two considerations.
More than half of consumers will put off making a purchase in anticipation of Prime Day deals, according to the latest data from PwC.More than 60% of the 1,000 consumers surveyed said they signed up for Prime membership for the Prime Day discounts. Fifty-six percent say they’ll be looking for electronics, with 67% of men saying that electronics deals are most popular.Salesforce.com Inc. CRM, +1.
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