Beyoncé’s clothing line with Adidas, Ivy Park, missed internal sales projections by over $200 million last year, according to reports.
, Ivy Park did roughly $40 million in sales in 2022, down from $93 million in 2021; the company had projected the line would do $250 million in sales in 2022.
In 2023, Adidas projects the line will do $63 million in sales, compared to an earlier projection of the year of $335 million.
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