The Big 12 is losing its marquee matchup when the Red River Rivalry plays for the final time Saturday under the league’s umbrella.
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“The spotlight of college football” is on this game, said Texas coach Steve Sarkisian, who also had stops in the Pac-12 and in the SEC. He calls Texas-Oklahoma at the Cotton Bowl in Dallas “the best setting in college football” with the howling fans split between orange and crimson. “It’s a lot easier to sell the heat and passion of the rivalry when the two rival teams are nearby,” Dalakas said. The landscape starting in 2024 “is a weird situation in college sports in general. And I think it does makes sense to just figure it out first, see how things settle in the new reality.”The Longhorns and Sooners check most of those boxes. Every October, they play before more than 92,000 fans in Dallas about three hours from their respective campuses.
Arizona and Arizona State have played every season since 1946. The winner of the Duel in the Desert is awarded the Territorial Cup. But only three meetings since 2000 have involved a ranked team. Then there’s the Holy War between“That might be an opportunity for the conference to try to market an existing rivalry,” Dalakas said. “Trying to manufacture a rivalry usually doesn’t work. Fans can see through that very easily.
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