Some of the world’s biggest consumer-products companies are recognizing the clout of old-fashioned retail, even after investing billions of dollars in online startups that sold everything from razors to tampons directly to consumers
American shoppers will buy almost anything online. But when it comes to household mainstays, from razors to tampons, the old-fashioned store still beckons.
That reality is hitting some of the world’s biggest consumer-products companies, which collectively have invested billions of dollars in startups in recent years that sold directly to consumers. Meanwhile, upstart brands are finding they must move into stores to compete outside of niche territory—for at least two reasons, executives and analysts say. Big retailers can give...
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