Big Tech’s big problem: Let employees stay home from expensive campuses or ‘risk losing 30% of their workers’

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Big Tech’s big problem: Let employees stay home from expensive campuses or ‘risk losing 30% of their workers’
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Tech workers got used to working from home during the pandemic, and they don't want to go back to the office, which could be a big problem for Big Tech.

Tech workers got used to working from home during the pandemic, and that could be a big problem for Big Tech.

About four in 10 people said they would look for another job if they are forced to return to the office full-time, according to a new analysis by the University of Chicago’s Becker Friedman Institute for Economics. Of particular concern to many employers is that half of Gen Z employees say they’ll leave their current job if they’re not given a hybrid work option, according to a new study commissioned by workspace-technology company Kettle of 1,000 U.S. Gen Z workers.

Midsize Silicon Valley companies are showing more flexibility with work-from-anywhere incentives, as well as setting up operations in smaller cities. Twitter Inc. TWTR has decentralized its workforce the past few years and actively hired in Atlanta and Miami. Dropbox Inc. DBX estimates it will open in at least a handful of new cities over the next 18 months.

“I strongly believe only 10% of people want to go back to the office full-time. We are targeting talent at Big Tech with the flexibility to work from home,” Greg Woock told MarketWatch. “Remote work is increasingly a bargaining chip for very valued employees,” said Columbia Business School professor Adam Galinsky, who expects remote work to become a major recruiting magnet. “The attitude is, ‘You want to retain me, then I get to work remote three days a week.'”

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