Black Friday online sales up 19% by 9 am. Thanksgiving Day online sales hit record $4.2 billion
Shoppers spent $4.2 billion online on Thanksgiving, a 14.5% increase from last year and a record high, according to data released by Adobe.Black Friday is the biggest shopping day for U.S. shoppers.
More than 165 million people are expected to shop over the weekend, according to the National Retail Federation. People shop at Macy's Herald Square during early opening for the Black Friday sales in New York City, November 28, 2019.Shoppers spent $4.2 billion online on Thanksgiving, a 14.5% increase from last year and a record high, according to data released by Adobe.
Black Friday online sales are on track to hit $7.4 billion as of 9:00 a.m. ET. Shoppers have already spent $600 million online, a 19.2% growth from last year, Adobe said. The trend of shoppers moving from visiting brick-and-mortar stores to online shopping was evident on the eve of Black Friday. Crowds were thin at retailers on Thursday evening asBlack Friday is expected to be the biggest shopping day for U.S. shoppers, according to the National Retail Federation. Over the weekend, more than 165 million people are expected to join in.
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