'Black Widow' proves how theaters and streamers can coexist even for blockbusters
is probably not going to earn an extra $60 million on PVOD in its first week of availability in late July/early August. The news drop allows Disney to maintain its air of industry dominance while perhaps enhancing the interests of those at Disney who might prefer hybrid releases become the norm even for the biggest of big tentpoles.
However, that doesn’t mean it’s a net-negative or not the start of something potentially good. I’m happy that Disney dropped actual streaming grosses. The more concrete streaming revenue we receive, the happier I’ll be.
barely gets it past $180 million. There’s clearly a concern that Covid-specific variables, along with the money siphoned off via Premier Access, might cause a finish closer to. So, what does the Premier Access revenue “mean”? Well, for starters, it’s the equivalent to $120 million in extra global box office.
Offhand, theaters and studios split the ticket price 50/50. Sometimes the studios get more and sometimes they get less . VOD sends around 80% back to the studio, although an in-house platform like Disney+ gives almost 100% to Disney. Some of that goes elsewhere, be it to talent or third-party streaming vendors or the like. All told, a $60 million worldwide Disney+ haul is pretty close to $120 million in global box office.
Not every household represents a single $10 ticket sale, but nor does every household represent a family that otherwise would have spent $100 on theater tickets and concessions. Disney is claiming a $100 million-plus domestic launch, meaning at least $20 million of that came from North America. 40% of Disney+’s 110 million worldwide subscribers
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