Social media algorithms have immense power, but Bluesky is flipping the script. With My Feeds, users can choose what they see, from popular posts to cat pics or even Alf. 📷: Eugene Mymrin/Getty Images
That means you can pick a feed of Alf or NSFW content. I’ve started using the Catch Up algorithmic feed to get a quick overview of the main topics of conversation on Bluesky in the previous 24 hours, and therefore what I ought to be paying attention to, and the Popular With Friends feed, which shows me popular content from users I follow and some of the content they like, to tap into what’s bubbling up in communities I’m interested in.
Some Bluesky feeds have been set up to fix specific problems with how the platform was operating. Blacksky, which promotes Black voices on the platform, was created by Rudy Fraser when he became frustrated at what he saw in Bluesky’s original What’s Hot feed. “It was the same people, and I wouldn’t see Black people, really. It was only the people who had thousands of followers already who were getting visibility,” he says.
Maddox hopes that empowering users to pick their own algorithms will get them to think more about what’s involved in making them. “We’re willing to do anything with algorithms but teach people about them,” she says. And, she argues, with social media’s copycat culture, Bluesky’s choice to offer algorithmic alternatives could soon spread.
That’s what Fraser, the creator of Blacksky, hopes will happen too. “Just being able to put the control of the algorithms into people's hands, I think, is the next big thing needed for social media.”
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