Showtime has been going through downsizing and recalibration since the November ouster of longtime CEO David Nevins and the premium network’s inclusion in Paramount Media Networks President C…
once, bringing the show back to give it a proper ending with a movie following its abrupt 2020 cancellation.
Bakish also spoke about the move to integrate Showtime and Paramount+, calling it a “win-win-win” for consumers, the company and shareholders. With the consolidation of the streaming platforms, the company will be raise the price of Paramount+, making the business more profitable more quickly, he argued.
“It costs more money to market two brands, two products, two platforms, two organizations,” Bakish said. “And all that’s being consolidated into one.” The exec reaffirmed the company’s prior projection that the move will save the company about $700 million.
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