Bob Iger is back to rescue the House of Mouse.
to Florida’s “Don’t Say Gay” bill, and what’s now seemed like months of weakening Wall Street confidence. Bringing back Iger, a head honcho respected by investors and creatives, signals a bold move—one that’s already sent analystsBut that’s just the money stuff. The real impact of Iger’s return, which is already underway, will be on the direction he takes Disney’s IP, which has felt a little afloat lately.
In this respect, Iger has always been a sort of tough-but-fair dad. He’s doggedly championed those two franchises, both of which are now past their 10-year anniversaries with the company. But he has also known when to pump the brakes.
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