(Reuters Breakingviews) - Elon Musk is firing up the engine for a battle with sh...
Tesla Motors Inc Chief Executive Elon Musk pauses during a news conference in Tokyo September 8, 2014. REUTERS/Toru Hanai
Demand has been slowing in the United States for the pricier versions that first went on sale in mid-2017. Even at the tail end of the peak, though, Tesla overall only managed to eke out a 3.2 percent pre-tax profit margin on an average Model 3 sales price of about $59,000. Expanding its availability to Europe and China should help. But Musk’s goal has always been to make the lower-priced vehicle the mainstay of the company’s portfolio.
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