The British Fashion Council is launching a long-term partnership with BBC’s “50:50 The Equality Project,” an initiative for the media industry launched in 2018.
More than a dozen designers have signed up to take part in the first round of the project, including Edward Crutchley, Kaushik Velendra, Labrum, Matty Bovan, Osman, Palmer//harding, Richard Malone, Roksanda, Saul Nash, Tiger of Sweden and others.
The findings of the project will begin to be published once 18 months of data has been collected and they will be used for continued benchmarking and monitoring purposes., said, “We look forward to seeing the success we have seen of 50:50 within the BBC, positively impact London Fashion Week.” “50:50 will encourage all businesses to make more conscious choices around the teams they employ from full-time employees to the freelancers employed at shows, from models to stylists, hair and makeup artists, communications and production teams,” she added.
The BFC touted the partnership as “an essential part of the BFC’s long-term plan to fight prejudice and galvanize the industry into action with a key long-term objective of the project being to encourage and empower cultural change across the industry.”
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