The fallout from the beer brand's partnership with transgender influencer Dylan Mulvaney is also hitting Budweiser, Busch Light and Natural Light.
The backlash over Bud Light's partnership with a transgender influencer appears to be impacting the sales of its other beer brands in the U.S., the latest industry statistics show.
Anheuser-Busch, Bud Light's parent company, has been accused of alienating its traditional customer base with the partnership, while someWhile the company's global CEO, Michel Doukeris, said on May 4 that the declining Bud Light sales represented about 1 percent of Anheuser-Busch's global volume, the latest figures suggest the impact of the controversy could soon represent a larger hit.
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Can Bud Light Still Be the Beer for Everyone? - The Journal. - WSJ PodcastsLast month, Dylan Mulvaney, a transgender influencer, posted on social media about a personalized can of Bud Light the brewer sent her as a gift. A boycott ensued. WSJ’s Jennifer Maloney unpacks what the maker of Bud Light is doing to stem a sharp drop in sales and to support front-line teams bearing the brunt of the backlash. Further Reading: -Bud Light Maker Compensates Workers Targeted in Dylan Mulvaney Backlash -Bud Light Maker Offers Distributors Free Beer, More Ad Spending After Dylan Mulvaney Backlash -How Bud Light Handled an Uproar Over a Promotion With Transgender Advocate Further Listening: -The Great Beer Battle of 2019
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