Anheuser-Busch InBev's Bud Light has lost its top spot in the U.S. beer market to Constellation Brands' Modelo Especial, following a backlash from conservatives over a social media promotion with transgender influencer Dylan Mulvaney.
as well, with the company removing some LGBTQ-themed goods due to confrontations between customers and employees and incidents of Pride merchandise being thrown on the floor.
"Bud Light's stumble with Dylan Mulvaney will certainly hurt their chances to take market share, but Miller Lite, Coors Light and Modelo will reap most of those rewards," said Jon Reynolds, a certified instructor in the business of craft beer at the University of Vermont.
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