The marketing executive who oversaw Bud Light’s collaboration with trans influencer Dylan Mulvaney has taken a 'leave of absence' from Anheuser-Busch
that Alissa Heinerscheid, Bud Light’s vice president of marketing at the time of the short-lived Mulvaney campaign, will be replaced by Todd Allen, the global vice president of Budweiser.
“We have made some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands activities,” Anheuser-Busch confirmed in a statement, adding the change will “help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.
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