Amid Dylanm Mulvaney controversy, Bud Light's dollar share value loses almost the same amount as Coors Light and Miller Lite's dollar share gain in latest week.
Former Levi’s brand president Jennifer Sey discusses Budweiser’s patriotic ad release after Dylan Mulvaney partnership controversy on 'The Bottom Line.’marketing campaign, Bud Light’s dollar share for the latest week lost almost the same amount as competitors like Miller Lite and Coors Light gained, according to a report from Beer Business Daily.
NEW YORK, NEW YORK - MARCH 13: Dylan Mulvaney attends her Day 365 Live! at The Rainbow Room on March 13, 2023 in New York City.Data compiled for the week showed Coors Light and Miller Lite’s dollar share went up 3.5% and 3.1% respectively, suggesting Bud Light’s losses in dollar share resulted directly from
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