BIG news, chocolate fans... CadburyUK
And there's more to come… July 24, 2019 - 12:15 BST Gemma Strong Chocolate lovers, rejoice! Cadbury's has launched a new version of its Dairy Milk chocolate bar – and it's better for you. The new version contains 30 per cent less sugar than the original, as part of the industry's efforts to respond to the obesity crisis. And there are further changes in the pipeline, with lower sugar Jelly Babies and Oreos set to follow.
Cadbury's first announced its plan to release the new bar last year, after the Government unveiled further proposals to half childhood obesity by 2030. Speaking at the time, Glenn Caton, Mondelez International president for Northern Europe, said the new bar's new recipe was a "trade secret". "It tastes very, very close to the original but a little less sweet," he remarked. "It's been tested extensively on consumers and they love it.
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